Brand > Marketing

What Every Founder Needs to Know Before Spending on Marketing

When: 11.20.26, 11:45-12:45 PM
Where: Novaparke | 111 Innovation Pkwy, Georgetown
Format: Branding Workshop

For small business owners and startup founders, every marketing dollar counts, and spending it before your brand is clear is the fastest way to burn through a tight budget. During Global Entrepreneurship Week in Southern Indiana, Mightily CEO Lesa Seibert will walk entrepreneurs and founders through why brand has to come before marketing. Brand is who you are. Marketing is how you say it. Attendees will learn the four pillars every strong brand needs, purpose, positioning, personality and proof, and see how startups like Mercury, Evvy and Whatnot built brands with intention from day one. The takeaway for early-stage companies, customers aren’t buying your product. They’re buying what it solves for them.  

About Lesa Seibert

Lesa Seibert is CEO and Co-Founder of Mightily, one of Louisville’s leading branding and advertising agencies, where she has spent more than two decades helping organizations build their brand and grow their business. She chairs the Kentucky Commission on Small Business Innovation and Advocacy and serves on the Team Kentucky Council on Small Business and Entrepreneurship, giving her a front row seat to the challenges founders across the region face every day. Lesa is a published author with the Forbes Business Council, where her three articles cover generative engine optimization, web accessibility and cookie consent compliance, along with contributions to several expert panels on brand discoverability and business leadership. Her work has been recognized with honors including Business First’s Enterprising Woman of the Year and GLI’s Small Business Leader of the Year. In this session, Lesa will walk entrepreneurs and founders through why brand has to come before marketing and how to build one with intention from day one.  

Part of Global Entrepreneurship Week

This event is part of Global Entrepreneurship Week (GEW), a worldwide celebration of entrepreneurship, innovation, and the people building the future in communities around the globe.

The Root and Novaparke are proud to serve on the local GEW planning committee, helping bring entrepreneurs, founders, business leaders, and community members together throughout the week.

And this is just one of many events happening on Friday, November 20 at Novaparke and The Root in New Albany, with additional events taking place throughout the week.

Check out the full Global Entrepreneurship Week calendar to explore the lineup and register for the events you want to attend.

Come hear what happened after the pitch—and discover what might happen after yours.

FREE to attend events all day. The Day Pass purchase is if you’d like to sit and work and not attend the other events.