From Homemade to High-Growth: Jenny Watson’s CPG Journey

When: 11.20.26, 3:00-4:00 PM
Where: The Root | 110 E Market Street, New Albany
Format: “Fireside Chat” with a startup founder

What does it really look like to take an idea and turn it into a business that lasts?

Join us at The Root for a candid fireside chat with Jenny Watson, Founder of The Elderberry Co., as she shares her journey building a successful consumer packaged goods (CPG) company—from the early idea to growth and reaching the other side of the startup journey.
There are plenty of conversations about starting a company. This conversation is about what comes next: the decisions, challenges, pivots, risks, and lessons that come with actually building and growing something.

Jenny will share an honest look at what it takes to turn an idea into a real business, offering founders and aspiring entrepreneurs a chance to learn from someone who has been through the process firsthand.

Come hear the story behind the business—and the lessons that don’t always make it into the highlight reel.

About Jenny Watson

Jenny Watson is the founder of The Elderberry Co., a nationwide wellness brand that began in her kitchen with a homemade elderberry syrup recipe and a heart for helping families thrive. What started as a small front-porch business has grown into a trusted company serving families across the country with products focused on immune support and everyday wellness. Jenny is known not only for her entrepreneurial vision, but for the kindness, generosity, and authenticity she brings to every space she enters. A passionate advocate for women, children, and community, she believes deeply in using business as a force for good. Beyond her work, Jenny is a devoted wife, mother, and friend who inspires others to lead with courage, purpose, and compassion. She is honored to support the Breakaway fundraiser and the meaningful impact it will have on the lives of others.

Part of Global Entrepreneurship Week

This event is part of Global Entrepreneurship Week (GEW), a worldwide celebration of entrepreneurship, innovation, and the people building the future in communities around the globe.

The Root and Novaparke are proud to serve on the local GEW planning committee, helping bring entrepreneurs, founders, business leaders, and community members together throughout the week.

And this is just one of many events happening on Friday, November 20 at Novaparke and The Root in New Albany, with additional events taking place throughout the week.

Check out the full Global Entrepreneurship Week calendar to explore the lineup and register for the events you want to attend.

Whether you’re sitting on your own business idea, building your first product, or figuring out how to take an existing business to the next level, Jenny’s story offers a firsthand look at what it really means to build something that lasts.

FREE to attend events all day. The Day Pass purchase is if you’d like to sit and work and not attend the other events.